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Customer Data Platform (CDP)

  • CGT Investigates Retailer/Supplier Data Sharing

    Big Data hype is everywhere these days even on the daily news. But how many consumer goods companies are actually pursuing big data initiatives to extract valuable insights, particularly from retail-provided POS data? And even then, do retailers value these big data efforts?

  • 5 Best Practices for a Speedy TPM Implementation

    A TPM implementation can seem like a daunting, never-ending process. But snacks manufacturer Popcorn, Indiana successfully completed implementation of the AFS TradePro TPM system in a scant 60 days.

  • Reflektion Extends Mobile Experience Solution

    One of Reflektions first customers, the La Jolla Groups Metal Mulisha, sees the benefits of the Reflektion mobile optimization, in increased revenues and page views.

  • New Rules for Shopper Privacy

    IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.

  • L'Oreal Streamlines Global Digital Experiences

    The L'Oral Group selects Sitecore to deliver a personalized, multi-channel customer experience across every engagement.

  • Learn to Love AI

    The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.

  • Church & Dwight Improves Forecast Accuracy

    Church & Dwight chose Terra Technology after a successful pilot demonstrated a significant improvement in forecast accuracy, enabling the company to better predict and respond to consumer demand.

  • Unilever Deploys Mobile Marketing Platform

    Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.
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