Customer Data Platform (CDP)

Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.

Daily downstream data, social listening, sentiment analysis, crowdsourced local intelligence, website traffic, hyper-local digital advertising it's all coming together to paint a picture of the individual consumer. Thus, consumer goods executives have a new mantra: "Thou shalt collect, analyze and act on a confluence of data."

The move to New Jersey marks another step in the new strategic direction for Haier, which was launched in January with the announcement of new leadership.

The company will add more than 30 new positions, leveraging the wealth of high-caliber talent in this market.

By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.

New research finds that more than half of business leaders place digital strategy and data analytics high on their agenda. Yet, 32 percent of respondents currently see themselves as having weak or no capabilities in these areas. Meanwhile, the supply chain was rated by consumer goods and retail executives as the No. 1 challenge for their companies and is also the most likely to receive increased investment this year.