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Customer Data Platform (CDP)

  • Walmart Supports New Standard for Online Listings

    Consumer goods need to be represented consistently, in potentially thousands of different places online. A new GS1 US standard, developed in collaboration with 18 companies, including Best Buy, Bing, CNET, eBay, Google, and Walmart, offers a common approach for listing and classifying products across all e-commerce platforms.

  • Marketing Transformation

    Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

  • The Online Grocery Race

    Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, CGT sat down with Richard Demb, CEO and Founder of Abe's Market (named by Forbes as one of The 25 Most Innovative Consumer and Retail Brands) to discuss the growing online grocery shopping trend, and how to differentiate from the competition.

  • Top 15 Tweets from Retail & Consumer Goods Analytics Summit

    The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15.

  • IBM and Facebook Team Up for People-Based Marketing

    Facebook joins IBM Commerce THINKLab to help accelerate collaborative innovation for clients.

  • Social Data Revolution in Retail and CG

    There is a social data revolution going on in the retail and consumer goods industries, but it is only worth as much as it has an impact on decisions.

  • Small, But Mighty

    Supply Chain Insights Founder, Lora Cecere explains how mid-market companies master the art of data-driven processes.

  • Data Without Action Is Just Trivia

    Big data insights matter for naught if companies are unable or unwilling to take action. MGM Resorts International will share how the company leverages business intelligence in daily operations for greater control over the volume and velocity of data and the distillation of valuable insights into an actionable plan.
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