Customer Data Platform (CDP)

Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.

Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late.

A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

Walmart is hoping to improve product information available online, especially from social media sources, with its Product Content Collection System, which will facilitate the supplier sending their catalog directly to the company.

Shiseido has selected Salesforce Marketing Cloud to support its comprehensive web beauty service community, establishing one-to-one connections with members.

What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?

Right Time Messaging, which is currently launching across several Reflektion clients including Disney and O'Neill Clothing, delivers personalized email content that is specifically aligned with each individual recipients interests and most recent shopping intent.

PepsiCos North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible.