Digital Solution Transforms Sampling Events

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Digital Solution Transforms Sampling Events

By CGT Staff - 07/29/2015
RevTrax announces the launch of Sampling Insights, a digital engagement solution that can turn anonymous samplers into known consumers. The new RevTrax Sampling Insights solution turns an in-store, offline transaction into a digital one, in order to maximize trial response and develop long-term customer relationships.
 
The new product launch comes at a time when a number of consumer packaged goods (CPG) manufacturers are shifting their marketing strategy to focus more on product sampling. In the past year, several global CPGs announced initiatives to increase product sampling campaigns and activities designed to drive product trial.
 
RevTrax’s Sampling Insights connects consumer behavior to in-store sampling events by integrating a personalized coupon into the event, which features a unique barcode. As a result, marketers will be able to better understand consumers’ long-term behaviors based on trial and conversion inside and outside the original retailer. Sampling Insights can be used to build CRM to optimize follow-up efforts and identify drivers that convert product trial into proven loyalty.
 
Sampling Insights allows brands to capture data and continue the conversation with consumers long after the in-store event. Access to this level of information results in more personalized marketing and promotion efforts.
 
For more information on RevTrax Sampling Insights, please visit http://www.revtrax.com/products.php#sampleinsights.