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10/02/2013

L'Oreal Grows Direct-to-Consumer Channel

L'Oreal USA's Clarisonic brand launches a direct-to-consumer e-commerce solution from PFSweb, Inc.
 
"We have successfully launched yet another brand in the L'Oreal Luxe portfolio with PFSweb, and continue to be impressed with their ability to support both our strategic and operational initiatives," says Brigitte King, SVP Direct to Consumer Business of L'Oreal USA. "Clarisonic is a leading brand of transformative luxury skincare in the U.S. By utilizing PFSweb's offering, we expect to further grow the Clarisonic brand presence we have been building in the rapidly expanding direct-to-consumer channel while we focus even more on helping our customers look their best."
 
With the addition of Clarisonic, PFSweb has increased the number of e-commerce sites it supports for L'Oreal USA to eight. Other brands include em michelle phan, Kiehl's Since 1851, Giorgio Armani Beauty, Yves St. Laurent and Lancome. PFSweb is providing a direct-to-consumer solution that includes order management, customer care, fraud management, Demandware consulting and order fulfillment services utilizing its iCommerce Centers of Excellence in Memphis, TN and Dallas, TX. 
 
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