Social Media

Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this social media intelligence software from Graphika.

Presented at the 2018 Consumer Goods Sales & Marketing Summit, CGT's fifth-annual award honors the critical need for technology-savvy leaders in an increasingly complex marketplace.

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

The former Google exec will lead all marketing, creative and communications initiatives for the new-age apparel e-tailer.

Bridging the gap between in-store and online, the fine jewelry brand is launching virtual "toolbox" enhancements to better equip retailers to provide customers with a seamless shopping experience.