Social Media

L'Oreal to Launch Beauty Services on Messenger

The beauty brand expects AI-enabled conversational marketing and commerce to bring new opportunities to engage in continuous, personalized dialogues with consumers.
Gucci Gets Friendlier with Luxury E-tailer

Luxury fashion brand Gucci will deepen its partnership with Yoox Net-A-Porter Group next month by rolling out an exclusive "capsule collection" of menswear with global e-tailer Mr Porter.
M&M's Lays Down a Marketing Beat

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.
Activia Empowers Women, Inside and Out

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."
Readers' Choice Survey 2017: Digital Marketing

Showcasing the best solution providers in Consumer Experience Management, Digital Commerce and Product Information Management
Open Call for CGSM Speaker Proposals

CGT is accepting speaking proposals from dynamic consumer goods sales and marketing executives for the 2017 Consumer Goods Sales & Marketing Summit taking place June 5-7 in New York City.
The Future of Intelligence: How AI is Reshaping the CG Industry

First standardization, followed swiftly by automation, and now the era of intelligence. Today, AI is regarded as the next big thing in CPG technology.
Coty Thinks Social, E-Commerce with Latest Deal

Coty Inc. has entered into a partnership with Younique, an online peer-to-peer social selling platform in beauty.

Perdue Helps ShopRite Hawk Healthier Chicken