Social Media

Dove and Twitter launch a new tech tool to analyze tweets.

Amid the ever-growing market of predictive analytics and new technologies in the consumer products industry, cognitive computing is an exciting new journey.

Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.

Starbucks announced that in April its My Starbucks Rewards program will become Starbucks Rewards. So what does this mean for loyal customers?

Retailers such as Saks and Neiman Marcus are exploring a new route to empower their sales associates in the omnichannel world. Discover a new technology that is allowing sales associates to create their own version of retailers web stores and interact with consumers online.

Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50.

Isaac Mizrahi will team with HP Inc. to create a fashionable smartwatch.

Perfect Corp. and Elizabeth Arden partner on a virtual makeup app that will feature a comprehensive assortment of Elizabeth Arden's cosmetics with the option to buy.