Crispy Green Names Fastlane as Agency of RecordFreeze-dried fruit brand Crispy Green, Fairfield, New Jersey, named New York-based Fastlane Communications as its agency of record. Snickers Bases Coupon Value on Social 'Hanger'The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven. Albertsons Offers Private Label Care for Cold Season Albertsons Cos. chains are promoting private label medicine and food as cold season picks up. L’Oreal Chooses Emarsys for Digital Strategy Ruder Finn Adds Data Aggregation Tool PR shop's new data tool analyzes online chatter against real world experience. Puma Europe Picks Tools for Personalized Engagement The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities. Wilson Launches a Custom Racket 'Shop' Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets. Johnsonville, Albertsons Offer 'First Brats' of Spring For bratwurst lovers in certain markets, March can be a confusing month. CGSM Recap: The Rules of Digital Engagement Attendees of the 2017 Consumer Goods Sales & Marketing Summit looking for strategic inspiration and tactical ideas left fully armed with both. Chobani's McGuinness Named 'CMO of the Year' Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth-annual award honors the critical role of today’s marketing leaders in the increasingly competitive consumer goods industry. First Previous 19 20 21 22 23 Next Last
