P&G Moves Toward a Targeted, Automated, Responsive FuturePlans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market. Collective Bias Shares Thanksgiving TrendsCollective Bias, Bentonville, Arkansas, has released an in-depth analysis of Thanksgiving to help marketers and brands succeed this holiday season. Social Intelligence Providers Brandwatch, Crimson Hexagon Merge The merger brings together Crimson Hexagon's AI and historical data index with Brandwatch's data handling and flexible user interface. LivePerson Adds Additional AI Features with Conversable Buy The deal brings additional AI, social listening and outbound messaging management to LivePerson's conversational commerce platform. Unlocking New Depths of Trade Promotion Insight Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. Adobe Adds B2B Chops with Marketo Acquisition Acquisition of Marketo's business-to-business marketing platform will help Adobe deliver better customer experiences. Ripple Street Partners With Curalate on Content Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York (formerly House Party Inc.), to make influencer content shoppable. Guess Gets Social with Branded Content Guess and short-form video platform TikTok have debuted fashion branded content in the U.S. L’Oreal Teams with Facebook on AR Initiative The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March. Lands’ End Unveils New Collection on Facebook Live Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection. First Previous 16 17 18 19 20 Next Last
