Disrupting the Consumer ExperienceFor decades, shopping was all about "bigger is better." But consumer expectations have changed as new technologies have emerged. Amazon and CPGs: Friends or Foes?Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice. Everyday Essentials for Click & Mortar PepsiCo, Ocean Spray Among New Clients for Label Insight The data transformation company signed deals with three CPGs and two retailers while also expanding the reach of its open data initiative. McCormick & Co. Snags RB's Food Brands The deal strengthens McCormick's position in the condiments category through the addition of brands like French's, Frank's RedHot and Cattlemen's. Giant Eagle Seeks to Enhance Supplier Collaboration The independent grocer will use solutions from Symphony EYC to address ever-expanding shopper demands. PepsiCo 'Made for Super Bowl' Spectacular The Super Bowl is a huge event that demands a huge presence in-store. Tostitos 'Made for Super Bowl' Floorstands The battle for creative merchandising during the pre-Super Bowl period is fierce. Coca-Cola Endcaps Bring Shoppers Down Albertsons' Aisles Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues. Johnsonville, Albertsons Offer 'First Brats' of Spring For bratwurst lovers in certain markets, March can be a confusing month. First Previous 52 53 54 55 56 Next Last
