This beautifully designed and decorated four-sided corrugated pallet unit from McKee Foods’ Little Debbie stocked enough Christmas-themed cakes to make every shopper’s mouth water in anticipation.
The agreement between Kellogg Co. and sports marketing giant IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It and Pringles brands.
Popchips, Inc. teamed with shopper incentive app Ibotta this month to distribute coupons in recognition of March 14's designation as "National Potato Chip Day."
Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.