Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.
In April, CGT will profile 10 small to mid-sized consumer goods companies (revenue less than $1 billion) that are making a big impact on consumers — and the competition — in today’s challenging marketplace.
From quinoa and dark chocolate to mixed nuts and real fruit pieces, Kellogg Canada debuted new products featuring real, visible ingredients and appealing flavors to meet the needs of Canadian consumers.
General Mills has tailored its 2017 new-product lineup to capitalize on what the consumer packaged goods company see as "a dramatic rise in snacking around the globe as consumers adapt their eating habits to increasingly busy lifestyles."
Mondelez International’s Oreo is piloting a more flexible, agile supply chain model this holiday season that lets it have more direct interaction with shoppers.