Kellogg Canada’s Newest Products Cater to Consumers

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Kellogg Canada’s Newest Products Cater to Consumers

01/17/2017

From quinoa and dark chocolate to mixed nuts and real fruit pieces, Kellogg Canada debuted new products featuring real, visible ingredients and appealing flavors to meet the needs of Canadian consumers. The new lineup offers tasty options for cereal and snacking from favorite Kellogg Canada brands, including Kellogg's Special K, Kellogg's All-Bran, Kellogg's Vector and Pringles.

"At Kellogg, consumers are at the heart of everything we do and we strive to deliver new and exciting products that our consumers are demanding and will enjoy," said Chris Bell, vice president Marketing, Kellogg Canada Inc. "Our latest innovation line-up reflects changing consumer tastes and preferences and we're thrilled to be bringing them to homes across Canada."

Kellogg Canada's new innovations for 2017 include:

  • Special K Nourish Popped Granola w/ Quinoa – Mixed Berries
  • Special K Nourish Popped Granola w/ Quinoa – Dark Chocolate Coconut
  • All-Bran Granola – Cranberry Almond
  • All-Bran Multi-Grain Crunch cereal
  • Special K Nourish w/ Quinoa Bars – Caramel, Sea Salt & Mixed Nuts
  • Special K Nourish w/ Quinoa Bars – Coconut Cashew & Dark Chocolate Chunks
  • Vector Protein Bars – Trail Mix
  • Pringles Ketchup Chips

Grounded in the insight that Canadians are looking for tasty granolas that feature real and progressive ingredients, Kellogg's Special K is adding two new granolas to its Nourish line.

A high source of fiber, Nourish granolas are crispy and feature popped quinoa, puffed rice, wheat and toasted oats combined with real, visible ingredients. Available in two varieties, Mixed Berries and Dark Chocolate Coconut, these granolas pair with yogurt, milk, in a smoothie bowl or as an anytime snack.

Kellogg's All-Bran's latest offering packs flavor and a number of health benefits. High in fiber and low in sodium and fat, new Kellogg's All-Bran Granola — Cranberry Almond is filled with real raisins, cranberries and almonds and has no artificial flavors or colors. This new granola is the ultimate go-to for powerful food combinations any time of day.

Most Canadians only get half of the recommended fiber per day. To help address that fiber deficit, Kellogg's All-Bran, the most recommended cereal brand by Canadian Dietitians, is introducing new Kellogg's All-Bran Multi-Grain Crunch cereal. With six grams of fiber per serving, including psyllium fiber, it's ideal for helping Canadians lower cholesterol, maintain a healthy body weight and promote digestive health. It contains no artificial flavors or colors, no BHT, and only eight grams of sugar per serving. 

Kellogg Canada is also introducing two new flavors of bars to its popular Special K Nourish line-up to help Canadians #OwnIt. These new varieties — Coconut Cashew & Dark Chocolate and Caramel, Sea Salt & Mixed Nuts — are a source of key essential nutrients, made with no artificial flavors or colors, and feature real, visible, on-trend ingredients such as quinoa and gluten-free oats. 

Designed to help Canadians get the nutrition they need for an active life, Kellogg's Vector Protein bars in new Trail Mix flavor contain a combination of cranberries, sunflower seeds, flax seeds, and peanuts. Partially dipped in a chocolatey coating and containing 10 grams of protein per serving, new Vector Protein bars help satisfy hunger and provide energy.

Just in time for Canada's 150th birthday, new Pringles Ketchup Chips have arrived. This uniquely Canadian flavor is available for the first time in the iconic Pringles chip and can.

Kellogg Company ranks 41st on CGT's list of Top 100 Consumer Goods Companies for 2016.