New initiatives from the two giants are the latest examples of leading CPGs launching or partnering with product incubators to find and foster innovation outside their own four walls.
To face the pressures of the current business environment, consumer goods companies must adapt —and even force — growth opportunities through innovation and a differentiated approach.
A joint study from JDA Software and KPMG finds retailers and suppliers aggressively leveraging technology and strategic alliances to improve speed to market and deliver superior customer experiences.