Manufacturer

We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.

The online platform for new product discovery between product manufacturers and retailers has eclipsed 125,000 suppliers.

Nielsen and Del Monte Foods, Walnut Creek, California, are expanding their multi-year relationship.

Richard Wagner of Prevedere and Chris Dieringer of Microsoft discuss the need for richer, more accurate analytics to predict consumer demand. 

The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.

Sandeep Dadlani, chief digital officer at Mars Inc., discusses the role that tech start-ups can play in driving innovation at the recent Retail and Consumer Goods Analytics Summit.

Industry vet Mike Ackerman joins as COO to oversee the cloud solutions provider's professional services.

Currently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories.