The vast numbers of parties involved in the production and shipment of consumer goods make the retail industry especially open to the benefits of blockchain, according to Deloitte.
The pet products company has integrated its "Serve Smart Feeder" with Amazon’s button-based replenishment service to let consumers automatically reorder dog food.
New initiatives from the two giants are the latest examples of leading CPGs launching or partnering with product incubators to find and foster innovation outside their own four walls.
