Manufacturer

The world's largest consumer goods manufacturer has embedded SAS Analytics into key business processes to sense demand for its products more accurately and reliably on a global basis.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

Procter & Gamble tied in to the May 12 observance of Mother's Day by spotlighting two-time Paralympian, U.S. Army veteran and mom Melissa Stockwell in this month's brandSaver.

Concept Designs developed a comprehensive display program for the temperature-controlled cups and mugs of Ember Technologies.

Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why.

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

Path to Purchase Institute League of Leaders members tell us why they value their Path to Purchase Institute membership.

The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S.