Industry-leading companies are breaking through customer service-level barriers and achieving fill rates above 99 percent, increasing top-line revenues and meeting heightened customer demands.\
ConAgra Foods Inc. has acquired Chicago-based Lincoln Snacks, a privately-held manufacturer of the Poppycock and Fiddle Faddle popcorn snack brands as well as various private label products.
Swiss chocolate maker Lindt & Spruengli AG has expressed interest to acquire the Godiva line of chocolate from Campbell Soup Company, according to an article in the Financial Times Deutschland.
Private label products are make up 37 percent of products on the shelves, and the number is expected to reach 41 percent in 2008. As a result, CG companies need a new strategy to compete.
