CPG

Top 10: Demand Data Analytics

McNeil Consumer Healthcare, a division of McNeil-PPC Inc., markets over-the counter (OTC) pharmaceutical products, including Tylenol and Motrin IB.
Top 10: Business Intelligence

Brown-Forman, one of the leading producers and marketers of distilled spirits such as Jack Daniels and Southern Comfort, sought to enhance communications and business processes for its employees.
Top 10: Trade Promotion Management

Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.
Justin Honaman

Director, Customer Intelligence, Coca-Cola Bottlers' Sales & Services
Kellogg Serves Special K "Chocolatey Delight"

Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight.
Pepsi Maximizes Marketing ROI

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.
S&OP In Five Steps

Building a strong cross-functional S&OP process in the consumer products market
Surveying The Landscape

SAP shares its perspective on the consumer goods market

Reader's Choice: Editor's Pick