Kellogg Expands Special K BrandFive years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales. Overcoming The Margin SqueezeConsumer goods companies must develop breakthrough strategies for grow Standout Customer Management Pepsico finds top-line value in a sophisticated data mining. 2006 Innovation & Technology Awards Consumer goods industry leaders are recognized at CGT events for excellence in innovation, technology and business strategies Wealth Of Knowledge Generating greater trade visibility and control In With The New Hormel foods implements systematic approach to trade promotion management Church & Dwight Makes Use Of Marketing Information Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis. Catching up with Rick Brindle, Customer Vice Presidient, E-Sales & Industry Relations, Kraft Foods Kara Romanow sits down with Rick Brindle, customer vice president of e-sales & industry relations for Kraft Foods. Most Innovative Company: December 2006 Procter & Gamble challenges convention and reinvents the way it does business to better win in the marketplace Consumer Goods Growth & Innovation Forum 2006 Kimberly-Clark, Kraft, Hershey and Others Share Product and Process Innovation Strategies First Previous 582 583 584 585 586 Next Last
