Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.
The temptation for small to midsized businesses is to implement a quick-fix point solution as each new business process problem comes to the fore, and each functional department cries out for a remedy.
Jarden Corporation, a provider of niche consumer products with brands including First Alert, Coleman and Oster, announced the initiation of "Operation Careers for Veterans."
THE MERGER AND ACQUISITION (M&A) trend continued through 2006, impacting a large number of technology providers that service the consumer goods (CG) industry.