ConAgra Makes Second Acquisition of Summer
For ConAgra, the deal marks its second acquisition completed this summer. In July 2007, ConAgra acquired New York-based Alexia Foods Inc., a privately-held natural food company that markets all natural and organic appetizers and artisan breads. The Alexia brand generates approximately $35 million in annual sales of products that are available at natural, gourmet, club, and grocery stores.
Both acquisitions align with ConAgra Foods' strategy of optimizing its portfolio to continue sustainable, profitable growth.
"This acquisition positions ConAgra Foods to further meet consumer demand for snacks," says Gary Rodkin, chief executive officer of ConAgra Foods. "We plan to grow Poppycock and Fiddle Faddle through our marketing expertise and operating infrastructure, and we're pleased to welcome the brands into the ConAgra Foods portfolio."