CPG

This is the new reality in the digital economy, where consumers expect to get what they want, right at the moment they want it--and its put significant pressure on CG companies to transform the role of IT.

Northbrook, Illinois-based Blue Chip Marketing Worldwide was recently named shopper marketing agency of record for North America by McCormick & Co.

Progresso also debuted new packaging this summer for the first time in over a decade.

Combined solutions can provide CGs with a competitive edge through CRM, category and vendor management.

The spices and seasonings business includes the Spice Islands, Tone's and Durkee brands.

For CPGs, these solutions enable deeper data-driven collaboration, as well as the ability to influence consumer purchases, with the intent to increase brand share.

Campbell's Chunky soup introduces new soup flavors and has enlisted six NFL players to star in the new Everyman All-Star League campaign.