CPG

With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.

Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.

Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations.

Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.

As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.

Tyson brings on SC Johnson & Son's director, global ecommerce to fill its new position.

CGTs Editor gives you a sneak peek into the trends and topics discussed in this month's issue.

Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.