CPG

Providing a better experience for grocery shoppers could lead to stronger loyalty for retailers in 2017, according to one veteran industry watcher.

Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.

Mondelez International’s Oreo is piloting a more flexible, agile supply chain model this holiday season that lets it have more direct interaction with shoppers.

Deutsche Bank’s Bill Schmitz reveals what drives valuation in consumer goods and analyzes the impact of pivotal market trends.

CGT honors an elite group of consumer goods companies and executives that are helping to transform not only themselves but the industry as a whole.

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.