CPG

Snyder's-Lance, Inc. announces that the company's Kettle Foods subsidiary completed the acquisition of Metcalfe's skinny Limited, by acquiring the remaining 74 percent interest in the leading UK premium popcorn brand.

Mondelez drops its offer for Hershey after the chocolate maker rebuffs a raised bid.

General Mills announces a new SVP; president, U.S. Retail, and SVP, president, Europe and Australasia region.

Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.

So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.

Bonin Bough has left his position as chief media and ecommerce officer with Mondelez International.

Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded.

Wholly owned subsidiary of The Kroger Co., 84.51, will merge with Market6 to deliver a more personalized shopping experience for Kroger customers.