CPG

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

The new platform aims to help retailers and advertisers improve both shopper experience and profits through coordinated campaigns that span in-store, offline and online.

The digital experience is aimed at recreating in-store browsing while driving e-commerce growth in the dairy category.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.

Inmar and The Kroger Co. have a strategic relationship to drive innovation in digital offer management.

Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.