CPG

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry. Plus, industry experts provide thought leadership on challenges, opportunities, and implementation issues for companies navigating this new playing field.

Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program.

Andrew Soteriou brings a range of experience advising some of the world's leading consumer goods companies on value growth and best-in-class RGM techniques.

In response to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores.

Quotient, Mountain View, California, has signed a definitive agreement to acquire Cincinnati-based Ahalogy, a leading influencer marketing firm that delivers premium content across social media channels for CPG brands.

The deal for Bare Foods Co. expands the company's better-for-you portfolio.