Catalina and Samba TV Form PartnershipCatalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights at a massive scale, encompassing tens of millions of households and billions of data points. Profile: Jorge Almeida, Avocados from Mexico Profile: Greg Kearns, Kimberly-Clark Publicis Groupe Agrees to Acquire Epsilon Publicis Group entered into an agreement with Alliance Data Systems Corp. to acquire Alliance Data’s Epsilon business for a total of $4.4 billion. Kantar, Profitero Help Brands Elevate E-Commerce Capabilities Kantar and Profitero have formed a global partnership dedicated to creating a suite of advisory, analytical and capability-building services to help their clients become more efficient at e-commerce. MOjO Marketing Celebrates Collaboration Center MOjO Marketing has opened its Creative Colloboration Center in Bentonville, Arkansas. OSI Creative Names CEO OSI Creative’s chief operating officer will succeed its president and chief executive officer after the latter retires on March 31. OSI Creative Finalizes Purchase of New Dimensions Research Corp. Assets OSI Creative has completed its previously announced purchase of the assets of New Dimensions Research Corp. Hefty Heads Back into the Ring for New Campaign The Reynolds Consumer Products brand has again tapped WWE star John Cena for a multimedia effort. BevMo! Tests Voice-Enabled On-Shelf Shopping Assistant The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs. First Previous 6 7 8 9 10 Next Last
