Gillette Fusion Ad Campaign Kicks off at Super Bowl XL Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men. Special Report: The Power of Niche Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways Tapping Brand Growth When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics. Collaboration: Opening the Lines of Communication Acosta embarks on a massive CRM project to bolster partner relationships First Previous 24 25 26
