OSI Creative Names CEO

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OSI Creative Names CEO

John Kellogg
John Kellogg

OSI Creative’s chief operating officer will succeed its president and chief executive officer after the latter retires on March 31.

John Kellogg will become OSI’s top leader as Joe Baksha concludes a 50-year career in the industry. 

Kellogg joined OSI Creative as chief operating officer in October. He has 28 years of experience in the printing, packaging, distribution and display industries, with companies ranging from Fortune-ranking businesses to entrepreneurial start-ups.

Kellogg has extensive experience in building effective teams, differentiating product offerings, creating rapid and scalable growth, private equity, and mergers and acquisitions.

Joe Baksha
Joe Baksha

Baksha’s career includes 35 years of experience in executive positions with companies providing supply chain management solutions for displays, promotions, consumer products, printing and packaging. 

Baksha joined OSI as president and ceo in 2010. Under his leadership, OSI had a compound average growth rate of 20 percent over the past nine years.

During Baksha’s tenure, OSI also has expanded from its Irvine, California, base to include operations in Chicago, Memphis and New York, plus worldwide execution capabilities in Europe, South America and Asia. 

Baksha’s knowledge of the industry and expertise in business development, marketing, sales, human resources and operations has driven the company’s growth trajectory, both organically and through mergers and acquisitions.

“[Baksha] has done an amazing job of leading the company,” Kellogg said in a media release. “He has positioned OSI to move to the next level through global expansion and product extensions. Building on this strong foundation, we will continue to focus on our customers’ brand execution by providing the most comprehensive and differentiated offerings in the market.”

Prior to joining OSI, Baksha served as ceo of Outlook Group Corp., a public company that provided supply chain management solutions for printing, packaging and direct mail. He took the company from an operating loss and positioned it for a highly profitable sale that resulted in privatizing the company. 

Baksha’s career also includes positions as executive vice president and coo of U.S. Music Corporation and Allusuisse Flexible Packaging, where his expertise in driving growth in market share, revenue and profitability led to noteworthy successes at both companies. He began his career in the printing industry at the age of 12, working at his father’s Chicago-based printing company.

Before coming to OSI, Kellogg served as chief marketing officer at Saxco International following the purchase of Square Peg Packaging and Printing, which Kellogg co-founded in 2007. As Square Peg president and CEO, Kellogg assembled a team of industry-leading marketers that reinvented the way consumer brands were executed. His career includes the successful leadership of divisions within both International Paper and RR Donnelley.

“Under [Baksha’s] leadership, OSI has quadrupled sales over the past 10 years,” said Greg Belzberg, chairman and ceo of Westminster Capital, the parent company of OSI Creative. “He has built a creative and dedicated team that achieves strong results. [He] is a visionary and business strategist. His ability to anticipate evolving client needs and meet them through new products, innovative technology and creative techniques has had a key role in our growth. OSI has a very bright future. 

“Kellogg has exactly the right combination of operations expertise, leadership skills and vision to continue to delight our current customers, execute on our aggressive growth strategy, expand our global customer base and develop new industry-leading products that drive consumer engagement,” Belzberg said. “We wish [Baksha] all the best in his retirement.”

Send your company's latest personnel appointments to Charlie Menchaca at [email protected]


About the Author

Charlie Menchaca

Charlie Menchaca

Charlie Menchaca is Managing Editor at the Path to Purchase Institute.  Read More