Agency

Interviews from P2PSummit
April Carlisle Joins Coca-Cola as Shopper Marketing VP

Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.
Campbell Soup Undertakes Strategic Reorganization

A new accelerator unit will focus on long-term innovation, small brand incubation, future customer experiences, e-commerce and new distribution models.
Former P&G Exec Joy Mead Joins Blue Chip

Former Procter & Gamble associate director Joy Mead was named Blue Chip executive vice president and general manager of business leadership.
Soche Picard Becomes Arc Worldwide North American CEO

Soche Picard, former Geometry Global team lead for Unilever Shopper and managing director, was named Arc Worldwide North American CEO.
New Shopper Agency Opening in Toronto

Brothers Kris and Ian Matheson are launching a new shopper and design agency in Toronto called Tandem.
Schuman Cheese Selects Partners + Napier

Schuman Cheese, Fairfield, New Jersey, selected Partners + Napier, Rochester, New York, as its agency of record.
Catalina Targets SMBs with New Catalyst Service

Proprietary Catalina Catalyst offering gives smaller brands 'anytime' access to purchase analytics and a host of other tools.

IndoorMedia Joins Nielsen Connected Partner Program