Freshpet Names Nicki Baty COO
Pet food company Freshpet has named a new chief operating officer. Nicki Baty will be taking on the role, overseeing the mass, grocery, and club channels until May 10, 2025, when her commercial responsibilities expand enterprise-wide.
Baty joins Freshpet from Colgate-Palmolive, where she spent nearly 20 years across various business operations roles, including most recently as president and general manager of Hill’s Pet Nutrition U.S. In that role, she helped drive growth and scale a multi-billion-dollar business. Prior to that, she was the SVP of global sales and general manager of Latin America and Asia for the Hill’s pet nutrition business. Her background also includes time with Unilever.
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“Many households in the U.S. are now Freshpet shoppers and I believe there is terrific runway to scale the business,” said Baty in a statement. “I look forward to bringing my commercial, operational, and global experience to the team and contributing to Freshpet’s future success.”
In the leadership role, Baty will work closely with Scott Morris, president and co-founder, who will continue focusing on the company’s product portfolio strategy, business growth, and implementing next-gen manufacturing tech.
Baty will report to CEO Billy Cyr, who said Baty’s track record in scaling large businesses, along with her international experience, will help support Freshpet’s goals.
“Nicki has demonstrated success in areas that we have identified as future Freshpet opportunities for growth, and we believe she will be a great addition to the team to help us build on our solid momentum,” he added.
