\r\n
\r\n","title":"Contributing Writer","picture":{"id":16490,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-10/sweeneyjoseph.jpg?h=22fbdbdf&itok=j3w4SR3H","alt":"Joseph Sweeney","width":1200,"height":877},"phone":null,"contactForm":false},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":16505,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-10/lafontaine_leonard_mizrahi_teaser_0.jpg?h=c71d0c67&itok=WzLfnZIF","width":960,"height":540,"alt":"Lafontaine Leonard Mizrahi"},"topics":[{"name":"Consumer Goods Sales & Marketing Summit","url":"/consumer-goods-sales-marketing-summit-0"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"E-commerce","url":"/e-commerce"},{"name":"Latest News","url":"/latest-news"}],"attachedFiles":[]},{"title":"Beyond the Hype: How AI is Reshaping Retail & CPG Marketing","id":22852,"bundle":"whitepaper","url":"/beyond-hype-how-ai-reshaping-retail-cpg-marketing","date":"2023-08-31T13:59:19","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing. ","body":"Whether it’s optimizing pricing, developing hyper-personalized experiences, or predicting consumer behavior, artificial intelligence holds the keys to more engaging, creative, and lucrative marketing strategies. AI is reshaping business as today’s future-ready retailers and consumer goods manufacturers leverage the tech to streamline operations and forge deeper connections with consumers.
\nLearn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new paths through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing.
Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to moderating panels at a number of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards. Connect with her on LinkedIn.
","title":"Editor-in-Chief","picture":{"id":36,"url":"https://assets1.consumergoods.com/styles/portrait_gallery_item/s3/2023-08/lisa_johnston.jpg?VersionId=GHq.u1RPYaFwFKx51oKw.PP6dUTb0IfO&h=1ce0cb39&itok=_BQR5KkV","alt":"Lisa","width":338,"height":320},"phone":"845-558-8396","contactForm":true},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":16235,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-08/colgate_palmolive_1018126576.jpg?h=c71d0c67&itok=bodwTe_h","width":960,"height":540,"alt":"Artificial intelligence Colgate Palmolive"},"topics":[{"name":"Artificial Intelligence","url":"/artificial-intelligence"},{"name":"Product Information Management","url":"/product-information-management"},{"name":"E-commerce","url":"/e-commerce"},{"name":"Latest News","url":"/latest-news"},{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Case Studies","url":"/case-studies"}],"attachedFiles":[]},{"title":"How Mars, Colgate-Palmolive, Nestle & Coca-Cola are Exploring Generative AI","id":22800,"bundle":"article","summary":"Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market.\r\n","showSummary":false,"url":"/how-mars-colgate-palmolive-nestle-coca-cola-are-exploring-generative-ai","date":"2023-08-08T14:38:52","author":{"email":null,"uname":"Esther Shein","firstName":"Esther","lastName":"Shein","bio":"Esther Shein is a longtime freelance tech and business writer and editor whose work has appeared in several online and print publications. She has also written thought leadership whitepapers, ebooks, case studies and marketing materials.
","title":"Contributing Writer","picture":{"id":15831,"url":"https://assets1.consumergoods.com/styles/portrait_gallery_item/s3/2023-04/Esther_Shein_headshot_2.jpg?VersionId=oszIZu8ZhYTbP9PO4XHowQkj8NqbS1Eu&h=3faf8ac7&itok=7PLJvR4j","alt":"Esther Shein","width":196,"height":263},"phone":null,"contactForm":true},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":16213,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-08/mmms_teaser.jpg?h=1b2f2ab2&itok=mPolQY3W","width":655,"height":439,"alt":"mars teaser"},"topics":[{"name":"Artificial Intelligence","url":"/artificial-intelligence"},{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Machine Learning","url":"/machine-learning"},{"name":"Technology Innovation","url":"/technology"},{"name":"Latest News","url":"/latest-news"}],"attachedFiles":[]},{"title":"Colgate-Palmolive’s Cherie Leonard Exploring Retail Media ROI at Consumer Goods Sales & Marketing Summit","id":22806,"bundle":"article","summary":"Cherie Leonard, senior director of North America Insights at Colgate-Palmolive, will share her observations surrounding the growth of retail media and how they’re navigating common challenges at the 2023 Consumer Goods Sales & Marketing Summit. \r\n","showSummary":false,"url":"/colgate-palmolives-cherie-leonard-exploring-retail-media-roi-consumer-goods-sales-marketing-summit","date":"2023-08-04T14:22:54","author":{"email":"aalexander@ensembleiq.com","uname":"aalexander","firstName":"Amara","lastName":"Alexander","bio":"Amara Alexander is the Editorial Assistant Intern for CGT and RIS. She is a rising junior in college studying journalism with a focus on strategic communications. Connect with her on LinkedIn.
\r\n\r\n\r\n","title":"Editorial Intern","picture":{"id":16002,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-06/amara_alexander.jpeg?h=fbf7a813&itok=Dxb2G_Ag","alt":"Amara Alexander ","width":800,"height":800},"phone":null,"contactForm":true},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":16221,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-08/unnamed_2.png?h=8e52e7fd&itok=FdIWpbpr","width":512,"height":288,"alt":"Cherie Leonard"},"topics":[{"name":"Consumer Goods Sales & Marketing Summit","url":"/consumer-goods-sales-marketing-summit-0"},{"name":"Latest News","url":"/latest-news"}],"attachedFiles":[]}]},"title":"Colgate-Palmolive Co.","contentParagraphs":null,"sections":null}; const country = "US"; const language = null; const SITE_LANGUAGE = "en"; const siteName = "Consumer Goods Technology"; const userRoles = ["anonymous"]; const userUid = 0; const indexName = "CG"; const title = "Colgate-Palmolive Co. | Consumer Goods Technology"; window.dataLayer = window.dataLayer || []; const data = {}; data.entityTaxonomy = {}; const contentTypes = [ "article", "blog", "bulletin", "embed_page", "landing_page", "event", "image", "page", "product", "whitepaper", "video", "tags", "author_profile", "buyers_guide_listing" ]; if ( routeInfo && "bundle" in routeInfo && contentTypes.includes(routeInfo["bundle"]) ) { data.entityBundle = routeInfo.bundle; data.entityTitle = title || `${routeInfo.title} | ${siteName}`; data.entityId = routeInfo.id; data.entityName = routeInfo.author?.uname; data.entityCreated = routeInfo.created; data.sponsored = routeInfo.sponsored; data.sponsor = routeInfo.sponsoringCompany; data.entityType = "node"; data.entityLangcode = SITE_LANGUAGE; data.siteName = siteName; data.drupalLanguage = language; data.drupalCountry = country; data.userRoles = userRoles; data.userUid = userUid; data.entityTaxonomyKeys = {}; data.entityTaxonomyHierarchies = {}; data.parentNaicsCode = {}; data.isPro = false; data.algoliaIndexName = indexName; // Add taxonomy data const taxonomies = { businessTopic: "business_topic", contentType: "content_type", company: "company", marketSegment: "market_segment", }; const getHierarchy = (term, terms = []) => { terms.push({ id: term.id, name: term.name }); if (term.parentTerm != null) { getHierarchy(term.parentTerm, terms); } return terms; }; const getTerms = (term, useApiId = false) => { return { id: useApiId ? term.apiId : term.id, name: term.name }; }; const getKeys = (term) => { return { id: term.id, name: term.apiId }; }; Object.entries(taxonomies).forEach(([key, item]) => { terms = routeInfo[key]; if (terms && terms.length > 0) { data["entityTaxonomy"][item] = terms.map((term) => getTerms(term, key === "company") ); if (key !== "company") { data["entityTaxonomyKeys"][item] = terms.map(getKeys); termGroups = []; terms.forEach((term, termInd) => { termGroups[termInd] = getHierarchy(term); }); data["entityTaxonomyHierarchies"][item] = termGroups; } } }); data["entityTaxonomy"]["tags"] = routeInfo["topics"] || []; // Primary Topic is either the business topic or the top tag. if (routeInfo["businessTopic"]?.length > 0) { data["entityPrimaryTopic"] = routeInfo["businessTopic"][0]["name"]; } else { if (routeInfo["topics"]?.length > 0) { data["entityPrimaryTopic"] = routeInfo["topics"][0]["name"]; } } // Primary and secondary entityNaicsCodes come from the MarketSegment if (routeInfo.marketSegment?.length > 0) { data.entityNaicsCode = {}; data["entityNaicsCode"]["id"] = routeInfo["marketSegment"][0]["id"]; data["entityNaicsCode"]["name"] = routeInfo["marketSegment"][0]["naicsCode"]; if (routeInfo["marketSegment"][0]["parentTerm"] != null) { data["parentNaicsCode"]["id"] = routeInfo["marketSegment"][0]["parentTerm"]["id"]; data["parentNaicsCode"]["name"] = routeInfo["marketSegment"][0]["parentTerm"]["naicsCode"]; } } else { data.entityNaicsCode = []; } if (routeInfo.taggedPro) { data.isPro = routeInfo.taggedPro; } window.dataLayer.push(data); } else if (routeInfo && "vid" in routeInfo) { data.entityBundle = "tags"; data.entityTitle = routeInfo.name; data.entityId = routeInfo.id; data.entityName = routeInfo.author?.uname; data.entityCreated = routeInfo.created; data.entityType = "taxonomy_term"; data.entityLangcode = SITE_LANGUAGE; data.siteName = siteName; data.sponsored = routeInfo.sponsored; data.sponsor = routeInfo.sponsoringCompany; data.drupalLanguage = language; data.drupalCountry = country; data.userRoles = userRoles; data.userUid = userUid; data.algoliaIndexName = indexName; data["entityTaxonomy"]["tags"] = { id: routeInfo["id"], name: routeInfo["name"], }; window.dataLayer.push(data); } })();