Changing Mindsets Bob Noe, CEO of 1SYNC, highlights how to implement best practices The Risk of Marketing Data AnalysisConsumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition. A Change of Plans The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions. Learning a New Trade Trade promotion turns into a top IT initiative The Pulse -- November 2003 For many, a hot cup of Starbucks coffee is an everyday ritual. The 25 Most Influential: June 2003 The 25 Most Influential Consumer goods executives that Make a Difference. First Previous 14 15 16
