The 2007 Consumer Goods Sales and Marketing Summit is committed to providing a single thought leadership forum for consumer goods executives to network with peers, share ideas and experiences,and learn about important industry trends.
Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.
The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions.
