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Colgate-Palmolive Co.

  • Continuous Improvement

    Colgate-Polmolive's IT Strategy Supports Enterprise-Wide Initiative

  • Private Label

    Private label products are make up 37 percent of products on the shelves, and the number is expected to reach 41 percent in 2008. As a result, CG companies need a new strategy to compete.

  • Inside the 2007 Consumer Goods Sales & Marketing Summit

    The 2007 Consumer Goods Sales and Marketing Summit is committed to providing a single thought leadership forum for consumer goods executives to network with peers, share ideas and experiences,and learn about important industry trends.

  • Power User -- December 2006

    Nestle consumer relationship marketing program earns the company kudos

  • Money Matters

    Finance and accounting outsourcing deals swell 30 percent this year

  • Changing Mindsets

    Bob Noe, CEO of 1SYNC, highlights how to implement best practices

  • The Risk of Marketing Data Analysis

    Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.

  • A Change of Plans

    The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions.
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