EnsembleIQ Names Lisa Johnston as Editorial Director of Path to Purchase Institute and Consumer Goods Technology

EnsembleIQ announces that Lisa Johnston has been appointed as Editorial Director for both the Path to Purchase Institute and Consumer Goods Technology (CGT). With her extensive experience and passion for creating engaging, high-impact content, Johnston is poised to elevate their industry coverage and strengthen connections within P2PI's member community.

Johnston joined CGT in 2020 and was named Editor in Chief in 2022. Prior to EnsembleIQ, she served as Content Director at TWICE, where she demonstrated an impressive ability to craft compelling narratives and develop innovative content strategies that resonate with target audiences.

"Lisa’s passion and attention to detail will help the Path to Purchase Institute continue to grow, particularly as we focus on expanding our content opportunities," said Eric Savitch, Senior Vice President and Brand Director at P2PI and CGT. "Her proven ability to create meaningful content will not only serve our audiences but also further solidify P2PI's position as a thought leader in the industry."

Johnston's leadership will enhance P2PI’s efforts to deliver cutting-edge insights and resources to professionals in the consumer goods and retail industries, ensuring the platforms remain indispensable to members and the broader industry alike.