The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.
Luxury fashion brand Gucci will deepen its partnership with Yoox Net-A-Porter Group next month by rolling out an exclusive "capsule collection" of menswear with global e-tailer Mr Porter.
The partnership will enable Acosta to add Content Analytics' e-commerce capabilities to the existing portfolio of integrated sales and marketing solutions that it offers consumer packaged goods companies.
Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.