E-commerce

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.

Former P&G executive Walter previews key issues to be discussed at the upcoming Path to Purchase Expo symposium on e-commerce.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

Fender's product content will now be available to the guitar maker’s global dealer network through a new business-to-business portal.

To help accelerate its international expansion and cross-border demand, Tony Bianco is working with Pitney Bowes to provide a seamless, localized online shopping experience.