E-commerce

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.

Sparkling Ice joins the Amazon Dash Button program as grocery shopping continues to grow online.

For this rising challenger in the shaving category, success is equal parts market disruption and sound consumer goods strategy.  

CGT highlights 10 small to mid-sized consumer goods companies that are making a big impact on the industry. Here is the 2017 class of Standout SMBs.

The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.

Procter & Gamble and Sam's Club are activating their joint “Full Home Happy Home” platform this month to promote the retailer’s e-commerce offerings.

Luxury fashion brand Gucci will deepen its partnership with Yoox Net-A-Porter Group next month by rolling out an exclusive "capsule collection" of menswear with global e-tailer Mr Porter.

The partnership will enable Acosta to add Content Analytics' e-commerce capabilities to the existing portfolio of integrated sales and marketing solutions that it offers consumer packaged goods companies.