Diane von Furstenberg Unifies Commerce

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Diane von Furstenberg Unifies Commerce


Diane von Furstenberg, a global luxury fashion brand with stores in more than 55 countries, is expanding its use of Salesforce Commerce Cloud to accelerate its unified commerce vision and connect with its customers in new ways. With the addition of Commerce Cloud Store and Commerce Cloud Einstein, DVF will merge online and offline experiences and power AI-driven recommendations throughout the shopper journey.

Since embarking on its e-commerce journey in 2011, DVF has been able to create better shopping experiences for its customers across web, mobile, social and other digital channels. Recognizing the importance of using technology to put customers at the center of every interaction, DVF is now extending its use of the platform to unify commerce across its online and offline channels, and create more modern in-store shopping experiences for its customers. 

"DVF is a customer-first brand and we are laser-focused on delivering the shopping experience our customers want, wherever they are," said Tom Britt, chief operating officer at Diane von Furstenberg. "As a current Commerce Cloud customer, DVF is excited to expand its relationship with Salesforce to include Commerce Cloud Store. We see Commerce Cloud Store as being key to achieving our unified commerce vision."

DVF is rolling out a comprehensive, mobile-first point-of-sale that will help its store associates to engage with their customers in a more immediate and meaningful way — no matter where they are in the store. And, associates will be able to make predictive product recommendations — based on their customers' online and in-store shopping histories, interests and more — to ensure they find exactly what they're looking for. 

In addition, the store operations capabilities from the solution is expected to enable DVF to streamline the management of everything from inventory availability and receiving, to returns and reporting, through a real-time shared view of online and in-store data. As a result, DVF will be able to better optimize in-store merchandising, promotions and management to improve sales and profits, and provide a more seamless, personalized shopping experience at every customer touchpoint.