Anheuser-Busch Brand Introduces First Alexa SkillThe Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically. Honest Company Names Brand Builder as CEOA veteran of the consumer packaged goods industry, Nick Vlahos has a track record of building global retail brands such as Burt's Bees, Brita and Green Works. PVH Buys Intimates E-tailer PVH Corp. this week unveiled a plan to acquire True&Co. an online retailer of intimate apparel. Which Brands Won the Amazon Super Bowl? Alexa Users Are Shopping, Buying Haggar Revamps Website Haggar Clothing Co. relaunched its website this week with enhanced functionality aimed at providing "a superior consumer shopping experience." Mattel Invests in Digital Supply Chain Mattel has tapped JDA and KPMG to deliver a next-generation control tower program aimed at creating a more agile, responsive supply chain globally. Shopper Marketing for E-Commerce Course Available Online course examines the critical role that shopper marketing plays in driving e-commerce success. Three Strategies for E-commerce Success: Margins, Pack Sizes and Consumer Preferences One of the most common mistakes that a brand manufacturer can make is thinking that the success they’ve achieved in a physical store can be directly and easily translated into online success. Mattel, Alibaba Form Global Strategic Partnership An expanded partnership aims to reshape the way parents in China think about play. First Previous 54 55 56 57 58 Next Last
