Dole Names Mike Secor As VP of Marketing, Americas
Dole Packaged Foods recently named a new vice president of marketing, Americas, hiring Mike Secor for the role after Nora Witt retired in November of 2024.
In the role, Secor is tasked with shaping and executing the company’s marketing strategy for the U.S. business and product portfolio to drive growth and innovation. As part of this, Secor will work closely with the product development, innovation, sales, and finance teams, according to his LinkedIn.
Key areas of focus include leading commercialization efforts for new products, building launch plans, enhancing brand awareness, strengthing customer and consumer engagement, and setting a three-year strategic roadmap for sustained growth.
He joins the U.S. leadership team, reporting to Dole’s president.
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Secor’s Background
Secor joined Dole from produce and prepared foods brand Bonduelle Fresh Americas, where he served as chief marketing officer. In that role, he oversaw teams across marketing, R&D, culinary, consumer insights, and project management and helped to restructure portfolios to align with evolving market trends and a renewed consumer-centric approach.
Prior to that, he was the VP of marketing for frozen Mexican food company Ruiz Foods and senior marketing manager for General Mills, where he led global innovation for the Nestle cereal business as part of Cereal Partners Worldwide, a global joint venture between Nestle and General Mills.
Additional Leadership Shifts
Additionally, the company has expanded Stacy Smoot’s responsibilities — she now serves as the company’s VP of retail and foodservice sales. She has been with the company since 2022 and takes over for Stuart McAllister, who also retired last year.
Smoot brings over 27 years of senior-level CPG sales experience from companies such as Bimbo Bakeries, Arytza, and Maple Leaf Foods.
“Mike brings extensive experience to Dole in leveraging consumer insights and launching innovative products,” said Orzse Hodi, president and managing director, Americas, Dole Packaged Foods. “Stacy has made tremendous strides in streamlining our retail sales teams with insight-led, strategic focus.”
