Lora Cecere, VP, consumer products, AMR Research, and Pieter Schoehuijs, VP and CIO for Church & Dwight Co. Inc., highlight key findings from the 2008 Tech Trends research report, published in partnership with CGT.
The focus includes improving the profitability of the coffeehouses, rationalizing the cost structure and aligning the current real estate portfolio, among other initiatives.
In the current economic situation, find out how the Eight O'Clock Coffee Company is leveraging cause marketing to encourage literacy among children in need.
Anthony Bigornia, vice president of Product Strategy, CAS, shares tips on how trade can be optimized to better serve both manufacturers and retailers, and gives a glimpse into how the digital world may affect promotions.
