Data & Analytics

After guarding their data for years, retailers have recently begun to bury consumer packaged goods manufacturers in a greatly expanded set of retail data sources. Here, Matt Johnson discusses the opportunities and challenges of demand signal management.

Despite a downed economy, consumer goods companies continue to turn to downstream data for insights. Here are the Top 10 providers, as determined by readers, which are helping them in their quest to drive revenue.

Readers rank only the Top 8 providers in this space, perhaps signaling that big name vendors are doing a good job at gaining consumer confidence as the dust settles around heavy merger and acquisition activity.

A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.

The companies reach a milestone in adoption of GS1 Standards for the data synchronization industry.

In a difficult and competitive environment, truly understanding the consumer is a pre-requisite to success. CGT research recently uncovered how CG manufacturers are most commonly obtaining consumer insights from various downstream data sources and how they are using that information today.

The role includes leading enterprise-wide efforts in building global innovation capabilities and pursuing innovation opportunities, among other responsibilities.

P&G embarked on a global IT transformation, HP acquired EDS, Unilever mastered data management and InBev bought Anheuser-Busch. Here's a look back at the Top 10 consumer goods market-altering news stories published by CGT in 2008.