The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology.
Generative AI may be the buzz phrase of 2024, but how many AI initiatives actually make it past the pilot phase and result in long-term strategy? At least 30% of GenAI projects are expected to be abandoned after proof of concept by the end of 2025, according to Gartner.
As part of its artificial intelligence exploration, Aldo has developed a demand forecasting machine learning model known as “Delphine” to help ensure inventory is available regardless of the channel, from in-store to TikTok Shop.
Download for a snapshot of the trends and evolving demographics shaping consumption, loyalty, and purchase decisions, as well as examples of how brands are investing to adapt.
