Data & Analytics

Unilever's Asia/AMET region utilizes SAP NetWeaver Master Data Management to enhance its data accuracy, increase business efficiency and reduce costs.

Wilton Industries solution creates a demand-driven supply network for consumer goods companies to minimize out-of-stocks.

A JMP list recognizes the best privately held software companies.

Oracle Corporation makes plans to build a new global information technology center in Utah to support the growth of its customer base.

This case study reveals how Aunt Millie's Bakeries scaled its scan based trading program from 35 stores to more than 400 stores with a major Ohio-based grocery retailer.

A recently completed acquisition expands Nielsen's TV and internet analytics services.

Vision Chain's patent pending techniques created to afford CPG marketers increased flexibility to drive sales at specific retail locations.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.