Corporate Strategy

More AI in Marketing Means More Staff Shifts and Ethical Concerns: Gartner
As the use of artificial intelligence within marketing grows, executives will not only increasingly shift employee priorities to new duties, but they’ll also double down on their organization’s verification capabilities.
Mondelēz Meeting Hybrid Workforce Needs With Cybersecurity Upgrades
Automation and AI are expected to provide an intuitive, on-demand personalized user experience and accelerated issue resolution to Mondelez’s 110,000-plus employees across 79 countries.

Ferrero Group Expands Ice Cream Reach With Well Enterprises Acquisition

The Ferrero Group will acquire Wells Enterprises, owner of such brands as Blue Bunny, Blue Ribbon Classics, Bomb Pop and Halo Top.
Tyson Foods Taps Former Coca-Cola CMO Melanie Boulden as New Chief Growth Officer

Tyson Foods has named Coca-Cola’s chief marketing officer, Melanie Boulden, as their new EVP and chief growth officer. Boulden will take up the role starting February 6, 2023.
How Mars and Constellation Brands are Advancing DEI

Consumers increasingly want to know that the brands they buy from are committed to advancing diversity, equity, and inclusion. Here are five ways brands like Mars are making DEI more than a marketing initiative.
5 Tips to Recruit and Retain Top CPG IT and Digital Talent

Consumer goods companies are getting savvier when it comes to recruiting and retaining their top digital and tech talent, but that doesn’t mean it’s easy for anyone.
Keurig Dr Pepper Taps PepsiCo Vet Karin Rotem-Wildeman As Chief R&D Officer

Rotem-Wildeman previously served as global head of R&D at Godiva Chocolatier and spent 18 years with PepsiCo in global R&D leadership roles across beverages and food.
Former L’Oréal Executive Paul Parikh Takes Up New Leadership Role at Patrick Ta Beauty

Luxury cosmetics brand Patrick Ta has tapped a former LOréal CFO, Paul Parikh, as their new chief operating officer.
You’re Doing It Wrong: 3 Most Common Cloud Strategy Mistakes

Are you making these blunders when it comes to developing your cloud strategy? There’s a good chance you probably are.
L'Oréal Turns to NLP to Elevate Finance Insight Delivery

The technology is designed to quickly provide language and visual insights to 2,000 users around the world, enabling L'Oréal’s financial controllers to more easily identify business-driving insights.