Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), which takes place March 12-14 in Chicago. Watch our promotional video.
An industry that has evolved at a steady pace for 101 years has been derailed by a single acquisition. The implications for legacy retailers, brands and market strategies are numerous.
The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.