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  • Getting Advanced Analytics Right

    Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.
  • The DAM Truth About E-Commerce

    Future retail success depends on "digital asset management."

  • The World's 10 Most Valuable Brands

    Apple, Amazon, Walmart, and Nike topped the annual list compiled by strategy consultant Brand Finance
  • 2016 Readers' Choice Survey: Mobility

    CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.
  • The SupermarketGuru's 2016 Trend Predictions

    It's that time once again where Phil Lempert takes a look into his crystal ball.
  • Marketing on a Shoestring

    The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.
  • Nescafe, Facebook Partner on Interactive Video

    Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.
  • Unilever Collaborates With Snaps on Ice Cream Emojis

    Find out how Unilever is working with Snaps to promote its Wall's ice cream brand using Emojis.
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